Sciense is a unique, organic incense brand that provides health benefits in reusable packaging. The challenge was to create an eye-catching design that would attract younger generations. The identity for this brand needed to be innovative and trendy. Crystals have become incredibly popular and are widely used for healing by Millennials, as well as younger generations, such as Generation Z. The package consists of 5 tubes each filled with a different incense that has been infused with a particular crystal. Not only do the incense provide health benefits, but the packaging is also highly functional. The overall look of this package is clean and simplistic. I used elements and geometric shapes to emphasize the science aspect of the product.
